Discovery call
Tell me about your engagement
AEO consulting
Become the brand AI recommends .
Senior AEO consulting for brands and agencies that need to be retrieved, cited, and recommended by ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Led directly by Nathan Gotch.
Led by Nathan Gotch, an AEO consultant with a 99% success rate driving brand visibility across AI platforms.
Trusted by brands like
§ 01 · The shift
Your buyers are choosing from answers, not search results.
When prospects ask AI tools who to trust, compare, or buy from, they may never reach your website. Traditional SEO still matters, but ranking is no longer the whole game.
The new question is: does AI understand your brand well enough to recommend it?
ChatGPT answer · sample
Prompt: "best [category] tools 2026"
The top tools in 2026 are Competitor A, Competitor B, and Competitor C. They're cited across G2, Reddit, and industry roundups for ease of use, integrations, and pricing transparency...
Your brand: not mentioned in 84 of 142 priority prompts.
01
Invisible in AI answers
Your category gets queried hundreds of times a day inside ChatGPT, Perplexity, Gemini, and Claude. But your brand isn't in the response, and buyers move on before they ever hear your name.
02
Competitors cited instead of you
Answer engines lean on a small set of trusted sources. When your competitors are referenced and you aren't, AI defaults to recommending them, even when your offering is stronger.
03
No clear way to measure AI visibility
Without prompt-level tracking, you can't tell what AI says about you, what sources it relies on, or whether your work this quarter actually moved the answers.
§ 02 · The offer
Diagnose. Execute. Advise.
Three engagement tiers, one operator. Pick the level of involvement that fits where you are. We'll move from there.
Book a discovery call- 01 Fixed scope · 3–4 weeks
Diagnose.
A complete audit of where you stand in AI search today: visibility, citations, competitor positioning, and the gaps holding you back. You leave with a prioritized roadmap your team can execute, with or without me.
Best for
Brands and agencies who need clarity before committing to ongoing work.
- 02 Embedded · monthly
Execute.
Hands-on AEO leadership, embedded with your team. I drive measurement, content direction, technical strategy, and authority building, and stay accountable to outcomes month over month.
Best for
In-house teams ready to move, and agencies plugging a senior specialist into client work.
- 03 Advisory · monthly
Advise.
Senior strategic oversight without execution. Calls, reviews, and direction for capable teams who already have the muscle and want a sparring partner at the top.
Best for
Founders, CMOs, and agency leads with teams already in motion.
Not sure which fits? That's what the discovery call is for.
§ 03 · Process
A practical path from invisible to cited.
Five stages, each with a deliverable your team can act on. No deck-only deliverables, no recommendations without an owner or a timeline.
- 01
Stage
Measure
Audit current AI visibility
Score how AI platforms currently describe your category, brand, and competitors across the engines that matter, with a baseline you can hold work against.
Deliverable
Brand Visibility Index report
- 02
Stage
Map
Identify the prompts and sources that drive answers
Build a prompt map of high-intent questions, the entities AI associates with your category, and the sources answer engines lean on most.
Deliverable
Prompt + citation map
- 03
Stage
Optimize
Restructure pages, schema, and entities
Improve retrievability and clarity: question-led structure, schema, internal linking, entity reinforcement, and clear expertise signals across high-value pages.
Deliverable
Prioritized fix backlog
- 04
Stage
Amplify
Build authority where AI looks
Earn mentions, reviews, and citations on the third-party surfaces AI engines retrieve from: industry publications, communities, comparison sites, and reviews.
Deliverable
Source + PR plan
- 05
Stage
Monitor
Track citations and share over time
Measure answer inclusion, citation share, sentiment, and competitor movement. Course-correct monthly and report impact to leadership in plain language.
Deliverable
Monthly visibility report
Lead consultant Nathan Gotch
Lead AEO Consultant · Co-Founder, Rankability
- Lead AEO Consultant
- AEOconsultant.ai
- Co-Founder
- Rankability
- Years in Search Optimization
- 15+
- Focus
- AI search visibility
§ 04 · Expertise
Senior AEO strategy. You work directly with Nathan.
AEO is still an emerging category, which means buyers need more than a faceless service page. They need to trust the person interpreting the data, setting the strategy, and helping them make decisions.
AEOconsultant.ai is led by Nathan Gotch, an AEO consultant helping brands and agencies understand and improve how they appear inside AI-generated answers, across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
- Founder of Rankability, an SEO and AI search software platform for agencies
- Built search visibility systems for hundreds of brands and agencies
- Speaker, instructor, and author across SEO and AI search
- Advisor on Answer Engine Optimization, entity SEO, and content strategy
§ 05 · Why this
Senior AEO strategy, without the generalist playbook.
A focused, senior-led engagement built around your category. We prioritize the highest-leverage fixes first, translate technical findings into executive-ready decisions, and give your team (or your client's) a roadmap they can actually execute.
- 01
Clear visibility diagnostics
Prompt-level data, not vanity dashboards. You see exactly where AI mentions you, where it doesn't, and why.
- 02
Practical recommendations
Every finding maps to a specific page, schema field, source, or piece of content, with effort sized for who has to do it.
- 03
Fast prioritization
We rank fixes by likely impact on AI visibility and revenue influence, not alphabetically. Highest-leverage moves go first.
- 04
Executive-ready reporting
Findings translated into one-pagers leadership can act on, without making them learn the difference between RAG and retrieval scoring.
- 05
Built for cross-functional teams
Recommendations are scoped for SEO, content, PR, and leadership, so the work doesn't pile onto one team and stall.
§ 06 · Proof
Receipts, not promises.
Live AI search ranking snapshots from real engagements. Competitive visibility tracked across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Specific prompts redacted.
AI search rankings
Ranked #1 across competitive AI prompts.
AI citations
Cited as the source, across ChatGPT, Perplexity, Gemini & more.
§ 07 · Questions
The honest answers, up front.
If your question isn't here, bring it to the discovery call.
01 What is AEO?
Answer Engine Optimization (AEO) is the practice of making your brand easier for AI systems to retrieve, cite, and recommend. It covers how ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews understand your category, brand, products, and competitors, and what it takes to influence the answers they generate.
02 How is AEO different from SEO and GEO?
SEO optimizes for traditional search engines and ranking pages. GEO (Generative Engine Optimization) is one slice of AEO focused on generative answers. AEO is the broader strategy: measurement, entity authority, citations, retrievability, and the technical foundation that influences every AI surface, not just the ranked page.
03 Can we optimize existing content first?
Yes. Most engagements start by auditing and restructuring high-value pages already attracting traffic, before producing new content. The fastest wins typically come from improving entity clarity, internal linking, schema, and retrievability on pages your audience already reads.
04 How do you measure AI visibility?
We track a defined set of high-intent prompts across the major answer engines and score brand mention rate, citation share, answer inclusion, source coverage, and competitor share of voice. Results are delivered as a diagnostic with prioritized next steps, not a dashboard you have to interpret yourself.
05 How long does it take to see results?
Audit findings are typically delivered within 2–4 weeks. Visibility improvements depend on the change required: schema, on-page, and entity fixes can move within weeks, while authority and citation-side work compounds over months.
06 Do we need developer support?
Most recommendations are executable by an SEO or web team. Some technical changes (schema, internal linking, CMS-level templates) benefit from a developer, but every recommendation is sized for who needs to touch it and how long it should take.
07 Will this help traditional SEO too?
Yes. Better entity clarity, internal linking, technical SEO, schema, and authority signals improve both traditional rankings and AI retrievability. AEO is not a replacement for SEO. It is the next layer.
§ 08 · Engage
Work with Nathan.
Engagements are limited and selective. Book a discovery call to discuss fit, scope, and whether AEOconsultant.ai is the right partner for your team.